British Growers Association provides leadership, representation, co-ordination, and support services to British growers, their marketing organisations and specialist crop associations.

Formed in 1969 as the Processed Vegetable Growers Association (PVGA), the name was changed to British Growers Association in December 2011 to give a more accurate description of our role, which falls into four main activities:

Vegetables for processing - representing, promoting and defending the industry; and providing information, advice and assistance to growers.

Marketing groups - we provide administrative support to five large vining pea co-operatives, all of which are recognised producer organisations under the EU Fruit and Vegetable regime and benefit from the expertise in this grant scheme that we have built up over the years.

Crop associations – we manage a wide range of specialist crop associations, which play a vital role in their respective sectors – establishing R&D priorities for statutory levy-funded research; generic promotion; crisis management; market intelligence gathering; and dissemination of information through conferences, technical events and other communications.

Market research – our subsidiary Market Intelligence Services Ltd supplies information and analysis on fresh produce in UK retailers to account and category managers around the world.