British Growers Association
Telephone: 01507 602427
Fax: 01507 600689
Email: postbox@britishgrowers.org

Registered in England No. 19537 R.

Industry News

British Growers Association- Chief Executive Position

Due to a planned retirement in the summer of 2012 we are seeking a new Chief Executive:

The Role

To lead and manage the organisation and its market research subsidiary Market Intelligence Services Ltd; and maintain a high profile representative role for the organisation and the industry it serves. The role requires:

  • Proven senior management experience, strategic planning skills, and the ability to exercise financial controls
  • Leadership, motivational, networking and communication skills
  • Understanding of the key issues affecting the agricultural/horticultural industry

The successful candidate will be self-confident, assertive, capable of big-picture thinking, able to influence and shape the industry and inspire confidence in the organisation.

For further information on our work visit About Us. If you are interested please ask janice.cook@britishgrowers.org for the job specification, then write to tell us how you fit our requirements, enclosing full CV and salary expectations.

Closing date 31 January

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British Growers Association- Business Development Executive Position

A new position has arisen to handle growing demand for our services and develop new opportunities:

The Role

Reporting to the Chief Executive, you will manage an existing portfolio of specialist fresh produce crop associations. As association secretary, it will be your responsibility to arrange and minute board and committee meetings, organise conferences and other events, liaise with industry and government bodies. You will also work on new business development projects.

You are likely to be educated to degree level with experience in fresh produce or related farming or food industries. You will need to be self-confident, proactive, with strong communication and interpersonal skills.

For further information on our work visit About Us. If you are interested please ask janice.cook@britishgrowers.org for the job specification, then write to tell us how you fit our requirements, enclosing full CV and salary expectations.

Closing date 31 January

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PVGA changes name to British Growers Association

British Growers Association

42 years after its formation, Processed Vegetable Growers Association (PVGA) has changed its name to: British Growers Association.

The change follows a strategic review and unanimous approval at a Special General Meeting held in London last month. The name was chosen to give a clearer description of the organisation’s scope and influence, as Chief Executive Martin Riggall explains:

“Our original purpose was to provide information, advice and assistance to growers of vegetables for processing. The vining pea sector still remains our largest single area of activity. As well as representing, promoting and defending the industry, we provide administrative support to five large pea co-operatives, which, between them, account for 50% of the UK pea acreage. All five are recognised producer organisations under the EU Fruit and Vegetable regime and benefit from the expertise in this grant scheme that we have built up over the years.

“However, our involvement with fresh produce has grown to the extent that it now accounts for half our income and we needed a new name to give a strong, meaningful and all-inclusive brand to our activities.”

British Growers Association has provided a home for specialist crop associations for over 30 years. As well as asparagus, brassicas, herbs, leafy salads, leeks and onions, the portfolio now also includes summer fruits, plant propagators and turf.

These associations fulfil an essential function for their respective sectors – establishing R&D priorities for statutory levy-funded research; generic promotion; crisis management; market intelligence gathering; and dissemination of information through conferences, technical events and other communications.

British Growers Association staff have developed a high degree of expertise, which is well-recognised in the industry, enabling the individual associations to benefit from the spread of best practice and co-ordinated action when appropriate.

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Easy Peasy for Ardo with new line

18-Apr-2011

Frozen foods supplier Ardo UK is about to finish installing a new pea packing line at its Kent headquarters, following a £5m supply deal with Anglian Pea Growers.

Ardo UK, which is part of Belgium giant Ardo, is also funding an upgrade of pea processing equipment at a Norbert Dentressangle distribution site in Lowestoft, securing 38 jobs.

The company started negotiations with East Anglian pea growers last March after Birds Eye suddenly ended a long-term contract for the area's 15,000 tonne pea crop.

Several varieties of premium peas are being grown for Ardo by the 150 farmer co-operative Anglian Pea Growers. They will be sold to retailers and foodservice companies.

Interest in provenance

Ardo UK md Stephen Waugh said: “Increasingly, British consumers are looking for products where the provenance can be traced, and we will be the only major supplier of East Anglian peas.”

There had been fears for the future East Anglia’s traditional pea growing industry after Birds Eye cancelled its contract in February 2010.

The withdrawal of a large export deal to Unilever’s Findus ready meals business in Italy prompted Birds Eye to axe 20% of its total UK pea production; growers in East Anglia were informed just a week before they were due to plant the crop.

Peas make up nearly 40% of all frozen vegetables sold in the UK, and have a retail value of more than £150m a year.

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Pinguin's investment at local sites

Frozen food giant PinguinLutosa Food Group has made public its extensive investment programme for its UK activities which will see a total spend of close to £20m through 2010 and 2011.

Already underway is a major refit of PinguinLutosa UK’s packing facilities as well as the commissioning last year of a brand new frozen bean production line at King’s Lynn. At the close of 2010 £6.2m had been spent on PinguinLutosa UK’s operations and this is in addition to the joint venture with Partner Logistics which has seen the opening of a state of the art cold storage facility in Wisbech, Cambridgeshire.

Still to come in 2011 will be an additional on site 10,000 pallet space cold store, a new high speed freezing production line, a more environmentally friendly biological effluent plant and a brand new development centre. A total investment of over £13m.

UK Managing Director, Peter Denolf commented that “this exciting investment plan keeps PinguinLutosa at the forefront of frozen food production in the UK and will allow us to continue to offer our customers a highly efficient service as well as top quality British produce.”

As well as this huge investment in its UK business, PinguinLutosa Food Group also expects to complete the takeover of the d’aucy frozen food group in May 2011.

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BONDUELLE : industrial joint venture

04/06/2011 | 02:35 am

Press Announcement

Bonduelle and Ardo set up industrial joint venture in Spain and seal exclusive supply agreement with Findus.

The Ardo and Bonduelle groups, the leading producers of frozen vegetables in Europe, today announced their intention to set up an industrial joint venture with a view to supplying the Spanish and Portuguese markets with frozen vegetables. Key customers in these markets will include Findus with whom they have signed an exclusive supply agreement. At the same time, Bonduelle will transfer its Frudesa and Salto brands to Findus and Findus will take on the direct responsibility for sales and marketing of the three brands.

The agreement to be concluded between Bonduelle and Ardo provides for a joint venture to be set up in Spain involving the Benimodo production sites (Bonduelle) and the packing and storage site at Marcilla (Ardo). The new entity to be formed will be owned equally by the two groups, in view of their respective contributions, and should have a turnover of approximately 100 million euros, for volumes of 90,000 tonnes, 30,000 tonnes of which will be produced at Benimodo.

Bonduelle will transfer its Frudesa and Salto brands to Findus and Findus will take back the direct responsibility for sales and marketing of its Findus brand in Spain and Portugal, which it had granted under licence to the Ardo group in 2005. This signals the return of Findus in Spain and Portugal with a strong ambition to develop and invest in terms of advertising and innovation behind the Findus, Frudesa and Salto brands. The objective is to drive category growth in the frozen vegetable market with both the Findus and Frudesa brands as well as relaunching strongly in the ready meal segment with the Salto brand. Findus intends to build on its successes in frozen food across Europe and aims to become the true frozen category leader in Spain.

The industrial joint venture thus set up would supply the Findus, Frudesa and Salto brands under an exclusive agreement to Findus, but would also supply the private label businesses of both Ardo and Gelagri in Spain and Portugal, along with the Bonduelle Food Service brand in the Spanish and Portuguese markets, and Bonduelle branded business in Portugal.

By this alliance, and thanks to the synergies released, Bonduelle and Ardo intend to set up a competitive frozen vegetable production structure for the Iberian Peninsula market.

With a turnover of 600 million euros for 600,000 tonnes of frozen vegetables, the Ardo group, whose head office is at Ardooie in Belgium, is a European leader in the production of frozen vegetables.

The Bonduelle group is a world leader in prepared vegetables with turnover of 1.7 billion euros; 27% of its business comes from frozen vegetables, for which it is the leader in Canada and the number two in Europe. Its head office is at Villeneuve d'Ascq, near Lille.

The Findus Group is a leading frozen food business in Europe with sales over 1.3 billion euros and market leading positions in frozen food in France, Sweden, Norway, and Finland and a market leading position in frozen and chilled seafood in the UK. The Findus group operates across many categories from seafood, vegetables, potatoes to ready meals.

This project will be submitted for review by the Spanish competition authorities and is also subject to certain other consents.

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PINGUINLUTOSA

Pinguin Site Kings Lynn Lynn: Cool £20m boost for frozen food
Published on Wednesday 23 March 2011 12:27 in Lynn News

Frozen food giant PinguinLutosa Food Group is ploughing almost £20million into its Lynn site.

A major refit of PinguinLutosa UK’s packing facilities is under way and last year a new frozen bean production line was commissioned.

At the close of 2010 £6.2million had been spent on PinguinLutosa UK’s operations.

A further £13million investment will see an additional 10,000 pallet space cold store, a new high speed freezing production line, a more environmentally friendly biological effluent plant and a brand new development centre.

UK managing director, Peter Denolf, said: “This exciting investment plan keeps PinguinLutosa at the forefront of frozen food production in the UK and will allow us to continue to offer our customers a highly efficient service as well as top quality British produce.”

PinguinLutosa Food Group also expects to complete the takeover of the d’Aucy frozen food group in May 2011.

Pinguin is giving up part of its 44-acre site on the Hardwick Industrial Estate to accommodate the new Sainsbury’s superstore which is being created there.

A tripartite agreement between Morston Assets, Sainsbury’s and Pinguin will help finance a new £7million link road for the industrial estate.

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PINGUINLUTOSA NV

Romenstraat 3, 8840 WESTROZEBEKE, België
Tel. +32 (0)51 788 200 Fax +32 (0)51 778 382
www.pinguinlutosa.com

Press release
Update CECAB

• Capital increase of € 10 million at a price of € 11.67 per share;
• Cooperation with the CECAB-Group has been confirmed.

1° Capital increase

PinguinLutosa and the CECAB-Group reconfirm the private capital increase of € 10 million. The capital increase will take place within the limits of the authorised capital at a price of € 11.67 per share. The Board of Directors has now finally approved the capital increase. The capital increase will take place before the end of October.

Herwig Dejonghe proudly announces: “With the CECAB-Group, a strong shareholder group joins the capital of our Group. This shareholder also has a very strong connection with the agricultural and food sector.”

2° Cooperation with CECAB

Apart from the capital increase PinguinLutosa will, as from 1 May 2011 onwards, take over operational lead for the deep-frozen activities of the CECAB-Group. To achieve this PinguinLutosa will rent the production sites and take over the personnel. This date has been chosen because at that point, after the difficult year in 2010 with the bad harvest in Poland and Hungary, the new production season of the vegetables will start. This new production season will be managed solely by PinguinLutosa. In advance of this date, PinguinLutosa and the CECAB-Group will already prepare the organization of and determine the production programme for the deep-frozen vegetable division. As from May 2011 onwards the results of these activities will be included in the figures of PinguinLutosa.

The current deal includes 7 production sites: 2 sites in France (Moréac and Comines), 1 site in Hungary (Baja) and 4 sites in Poland (Lipno, Adamow, Elk and Dabrova). Together these sites have a production capacity of 150,000 tonnes per year. The current production capacity of the deep-frozen vegetable division of PinguinLutosa amounts to 270,000 tonnes. The sales of the CECAB-Group in the deep-frozen vegetable division amounted to € 140 million in 2009, whereas sales of the deep-frozen vegetable division at PinguinLutosa in 2009 amounted to € 224.4 million.

The CECAB-Group and PinguinLutosa are convinced that the combination of the expertise regarding production, logistics, agronomy and sales, combined with the very strong focus on efficiency and cost awareness will be the basis for good profitability in the future. The CECAB-Group will remain closely involved with the operations and will manage the financing of working capital for the activities that have been transferred. It will also continue to manage the financing of future investments at the sites.

Apart from the entire acquisition of 100% of the shares of the sales companies in the deep-frozen vegetable division of the CECAB-Group, situated in France and Brazil, PinguinLutosa additionally acquires a number of non-controlling participations in the current companies that hold the production infrastructure and the land and buildings which PinguinLutosa will rent. The investment for PinguinLutosa will amount to € 5.7 million. In addition, both parties have agreed upon a result-driven acquisition price (earn-out) of the business which starts as from 2012 onwards and can amount to a maximum of € 6 million.

The cooperation is still subject to final approval by the French Anti-trust authorities and by the financial
institutions.

Financial Calendar

- Trading update Q3 2010: 28 October 2010
- Announcement of 2010 results: 22 March 2011
- Availability of annual report 2010: 27 April 2011
- Trading update Q1 2011: 27 April 2011
- General Meeting: 20 May 2011 at 14:00 hrs at Langemark, Poelkapellestraat 47B

For additional information, please contact PinguinLutosa:
Herwig Dejonghe, CEO
Mobile : 0475/27.05.62
Fixed line : 057/48.72.22
E-mail : investorrelations@pinguin.be

PinguinLutosa in a Nutshell

PinguinLutosa (www.pinguinlutosa.com) is specialized in the development, production and sales of frozen products: vegetables, potato products (fries and specialities) and ready-to-use culinary preparations. The Group produces and commercializes as well chilled potato products and potato flakes. The Group has 8 production sites situated in the heart of the most fertile agricultural areas in Europe: Westrozebeke, Langemark, Leuze-en-Hainaut and St-Eloois-Vijve (Belgium), Ychoux (France), King’s Lynn, Boston and Bourne (UK).

In 2009 PinguinLutosa realised € 431.4 million of sales. A total of 15 subsidiaries and sales offices in 4 continents are entirely dedicated to all customer segmentations: food industry, catering as well as large and medium commercial outlets and fast food. The Group maintains its own R&D centre for product and process innovation.

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Ardo UK Ltd
Press Release
Sweet Deal for British Peas

The future of pea growing on some 150 East Anglian farms has been secured with the signing of a major new contract with a Kent-based frozen fruit and vegetable processor.

Ardo UK Ltd has struck a deal with Anglian Pea Growers, a local farmers’ cooperative, to take next year’s 14,800 tonne crop.

The move restores a 60-year tradition of pea growing in the area and will see around 3,500 hectares planted in the spring for harvest next summer. The contract is worth some £20,000 on average to each of the farmers taking part.

The deal will take UK pea production in 2011 up to 130,000 tonnes.

Ardo UK will be funding new pea preparation equipment at a plant owned by Norbert Dentressangle Ltd in Lowestoft and is also looking at investing in a new pea packing line at its Charing head office. The proposed investment and contract will secure 38 jobs at the Lowestoft site.

“East Anglian peas are an excellent product, grown to the highest standards,” said Stephen Waugh, Managing Director of Ardo UK Ltd. “We are delighted to secure this contract, which is very welcome news for both British farmers and consumers. The produce will be grown, prepared, packed and consumed within the UK, adding value at every stage.

“We are confident that there will be strong demand from our customers for this quality British product and look forward to a lasting relationship with East Anglian growers.”

Richard Hirst, Chairman of Anglian Pea Growers and himself a pea farmer, added: “East Anglia has a long history of pea growing and is well known for the quality of its product. The deal with Ardo UK is very good news for our members and will bring back a valuable source of income to their farms following the loss of a major pea contract in 2010. Peas are a high value product and an integral part of the farming process as they serve to fix nitrogen in the soil and can be harvested in between other main crops.”

The peas will be harvested from late June and then prepared and frozen by Norbert Dentressangle within two and a half hours of being picked to ensure maximum flavour and vitamin-value is maintained. The peas will then be packed at Ardo’s premises in Kent ready for sale and distribution.

Dan Myers, unit director of Norbert Dentressangle said: “We are delighted to be involved with this major deal which is great news for East Anglia and our Lowestoft plant.”

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